The team · Minnesota, USA

Meet the team.

Twenty-one desks run the work here. Each one owns a single lane, hands a finished job to the desk that owns the next step, and passes anything that needs a decision back rather than guessing. The desks are software we build and run ourselves in Minnesota; a person checks anything going out under your name, and a person answers for it.

Seven desks

Front Office

The desks that receive the work, keep the client record straight and keep delivery moving.

Mika

Chief of Staff LEAD

Every request lands with her first. She gives it one owner, then runs the morning dispatch and the monthly review.

Ledger

Client Intake & Assets

Takes a new business from a name to a written register: hours, prices, location, brand rules and assets, each field either sourced or left as an open question.

Iris

Client Truth & Delivery

Owns what is true about your business. Keeps your register complete and runs the approval path so finished work reaches you.

Viv

Local-Business Marketing Lead

Writes the posts, promos, newsletters and review replies a shop can publish the same day, in the owner's own voice.

Midas

Sales & Closing Lead

Turns finished work into a written offer with a price and a named buyer, and works it until an answer comes back.

Talon

Business Development & Pipeline Lead

Answers every enquiry within the hour, keeps the prospect record straight and books the visits.

Nell

Client Boxes & Money In

Watches each client's machine for a heartbeat, and the renewals, failed cards and lapses on the money side.

Seven desks

Build Team

The desks that turn approved work into running systems, documents and handovers.

Splice

Build & Delivery Lead LEAD

Turns an approved design or a scoped request into something that runs, plus the integrations the office keeps asking for.

Rook

API & Data Layer Owner

Owns the server side: endpoints, validation, database logic, and the half of a bug that is not the screen.

Axle

Frontend Department Lead

Leads the frontend department, reviews the work and is the first responder when a client's page breaks.

Pixel

Frontend Department Engineer

Implements the frontend change and proves it in a real browser.

Ren

Client Portal & Product Surface

Builds the portal you sign into, end to end: sign-in links, threads, approvals and files.

Reed

Client Documents & Spreadsheets

The document craft: spreadsheets, invoices, photographed and handwritten pages, and the monthly pack.

Rig

On-Site Install & Handover

Runs the visit: the kit, the checklist, the site test, the measured hours and the handover report.

Four desks

Quality & Standards

The desks that make the work repeatable, testable and ready for a person to sign off.

Scope

Test & Standards Lead LEAD

Owns what counts as done. Keeps one re-runnable check per kind of output and posts a verdict on every handover.

Tesla

Research, Design & Verification

Investigates from real sources, designs the system, proves it by running it, and verifies what the office claims.

Tatsu

Test Automation Engineer

Turns a standard into one command, keeps it working, and pastes its output onto the job.

Bram

Release Read & Sign-off

Builds the read pack for anything leaving under a client's name, and puts the three lines we have to look at in front of us.

Three desks

Back Office

The desks that keep the machinery, records and daily operating rhythm in order.

Daquan

General Executor LEAD

The back office: the machine, providers, spend, schedules, backups and the daily brief, plus any hands-on work no specialist owns.

Glitch

Fleet Operations Manager

Accounts for every bot by name, keeps the credential and renewal inventory current, and checks that the last backup finished.

Bosun

Platform & Infrastructure Engineer

Owns our own platform: scheduler correctness, run records kept as evidence, and the migration tail.

The handoff

How a job actually moves.

01One owner per job

A request becomes one piece of work with one desk's name on it. A job with two owners is a job nobody finishes.

02Verification is paid once

A check built for one output is reused for the next one, so the same claim is never re-proved from scratch.

03Money and names wait for us

A price, a credential, a client-facing send or anything that cannot be undone stops and comes to a person before it leaves.

The rules

How the office runs.

Every desk above works to the same six rules. They are why a heavy week and a quiet one come out the same, and why a job can be handed over at all.

01A written brief, per desk

Each desk works from its own brief: the lane it owns, what it may decide alone, and what it has to hand back. The briefs are kept in writing, so a change to how a desk behaves is a change somebody made rather than a drift.

02A timetable, not a to-do list

The routine work runs on a schedule whether anybody is watching: the pulls, the sheets, the packs, the backups, the checks. The long jobs go on the night queue and are finished by the morning.

03The desk that writes is not the desk that signs off

No desk approves its own job. The work is read by a different desk and re-checked against a standard written for that kind of output, which is why something going out under your name can be handed over in the first place.

04The everyday reading runs on our own machines

The sorting, classifying and reading behind most jobs run on models we host ourselves, which is part of how one flat monthly price holds up in a heavy month.

05Every run leaves a record

What ran, when, what it produced and what it cost. A question about last Tuesday's invoice has an answer rather than a memory, and the client's own log shows the same entries.

06Two machines, so a bad day is a repair

The office runs on two of them, the second holding the same platform and the same records. A failure is a morning's work for us rather than an outage you hear about from a customer.

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